Team

Jim Wilkinson

Chairman & Chief Executive Officer

Prior to founding TrailRunner, Jim served as SVP, Head of International Corporate Affairs for Alibaba Group, the world's largest online and mobile marketplace. At Alibaba Group, Jim played a key leadership role in the company's historic IPO in 2014. He also designed and led Alibaba's international communications strategy, and he built the company's international corporate communications and government relations teams.

Prior to joining Alibaba Group, Jim served as Executive Vice President, Communications for PepsiCo, a global food and beverage leader with net revenues of more than $65 billion. Jim joined PepsiCo from Brunswick Group, where he served in San Francisco as Managing Partner for International Business and Financial Strategy, providing strategic counsel on global corporate mandates spanning international operations, corporate and financial communications, corporate reputation, investor relations, crisis management, and litigation. Jim also worked for Brunswick Group in Texas, where he established and built the firm’s Dallas/Fort Worth office.

Prior to Brunswick Group, Jim served as Chief of Staff for U.S. Secretary of the Treasury Henry M. Paulson, serving as Paulson's senior strategist and counselor, and working on matters of financial policy and crisis management. Prior to his work for Treasury, Jim served as Senior Advisor to U.S. Secretary of State Condoleezza Rice and worked with Rice in the White House as Deputy National Security Advisor for Communications. From 2002-2003, Jim was Director of Strategic Communications for General Tommy R. Franks at U.S. Central Command, and from 2000-2001 served in the White House as Deputy Assistant to the President and Deputy Director of Communications. Prior to working in the White House, Jim spent several years working in the U.S. Congress for House Majority Leader Dick Armey (R-TX) and the National Republican Congressional Committee. Jim served as an officer in the U.S. Navy Reserves, and also taught international communications at The Johns Hopkins University. Jim holds degrees from the University of Texas at Arlington (BBA, Finance) and The Johns Hopkins University (MA).

He is an endurance sports enthusiast (including 26 marathons) and enjoys trail running, playing chess, skiing, snowboarding, and playing acoustic guitar.

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Lulu works with clients on international strategy and expanding their global presence, corporate reputation, and financial communications. Her background spans financial analysis, strategic consulting, and technological innovation.

Prior to joining TrailRunner, Lulu served as Senior Advisor to the Chairman at McLarty Associates, a global strategic advisory firm headquartered in Washington, D.C. In this role, she has designed initiatives for strategy, business development, and operations. She has also advised on growth strategy and business development for a private equity investment platform and an international automotive retail firm. Across these diverse ventures, she advanced efforts on strategic direction, market entry, and partnership building, as well as serving clients around the world.

Prior to joining the McLarty organization, Lulu was a member of the MIT Lincoln Laboratory Cyber Policy Working Group in Boston, where she researched and crafted recommendations for international norms in cyberspace. She previously served as a consultant to the World Bank’s Information and Communication Technologies unit, conducting outreach with the tech community and building relationships with partners and stakeholders.

Before working at the World Bank, Lulu was a writer and team member at The Muse, a career site for Millennials, in its formative years as a startup. During the financial crisis, she was a financial analyst at J.P. Morgan in its headquarters at New York, NY, focusing on portfolio management and client development.

Lulu holds degrees from Yale University (BA, Political Science) and the Fletcher School at Tufts University (Masters, International Affairs). She was born in Xi'an and speaks Mandarin, French, Norwegian, and some German.

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Jim draws on more than 20 years of experience in journalism and corporate communications to advise clients on financial communications, corporate positioning, crisis communications, and special situations such as M&A transactions, IPOs, and executive leadership changes. He has developed and implemented winning communications plans for public policy matters, regulatory actions and investigations, cyberattacks and data breaches, class action lawsuits, and labor and employment issues.

Before joining TrailRunner, Jim served as SVP and Head of Media Relations for Citizens Financial Group, a U.S. bank holding company that completed its initial public offering in September 2014. Jim also previously worked for Comcast and for CVS Health in roles focused on corporate communications, crisis communications, public policy communications, reputation management, and consumer and B2B PR. A former political, legal affairs and breaking news reporter for The Denver Post, Jim was a member of the reporting team that won the Pulitzer Prize for breaking news in 2000 and covered the 2003 U.S. invasion of Iraq as an embedded reporter.

Jim has been awarded degrees from Union College (BA, English) and from the University of Colorado (MA, Journalism). He completed additional graduate coursework in literature at Middlebury College’s Bread Loaf School of English. Jim, his wife, and their two children are all lifelong skiers.

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Kurt brings more than twenty years of experience in financial markets and technology to TrailRunner, where he advises clients on financial communications and special situations across all sectors.

Prior to joining TrailRunner, Kurt served as a Managing Director at JPMorgan, leading JPMorgan's sales and trading in the western region. His clients included some of the largest asset managers, pension funds, and hedge funds in the world. Previously, Kurt spent twelve years at ITG Inc., first as a trader in New York, then running their western region team in California for eight years. At ITG, he was instrumental in building the firm’s market-leading trading systems that revolutionized the industry, streamlining clients’ workflows and improving profitability for the institutional investing community. He also received his Series 3, 4, 6, 7, 24, 55 and 63 securities licenses in connection with these positions.

Before ITG, Kurt spent two years as a manager in the Strategic Planning Group at American Express, where he provided counsel to various internal business lines engaged in M&A transactions, the launch of new financial products, and the pursuit of new merchant partnerships or customer channels. In that role, he advised on the launch of the first American Express online marketplace, assisted with the potential acquisition of an online brokerage portal, and analyzed various strategic marketing and business partnership opportunities. Prior to American Express, Kurt managed a marketing technology team at The MONY Group (now a division of AXA Financial), where he helped to develop the company's first automated CRM system as well as designing the company's first national college recruiting campaign for advisors.

Kurt holds a degree from Harvard University (BA, Literature), where he played football as a freshman and baseball all four years. He is an avid sports enthusiast who enjoys playing basketball and golf, hiking, skiing, and strumming guitar. Kurt is also deeply engaged in the community, and for the past four years he has actively served as a member of the board of directors of the On Your Feet Foundation, an organization dedicated to supporting and empowering birth parents who have placed a child for adoption.

Kurt lives in northern California with his wife Kat and their two young children, Josie and Theo.

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Governor Jeb Bush

Senior Advisor

Governor Bush advises a small and elite group of TrailRunner clients on matters of international strategy.

Jeb Bush was the 43rd governor of the State of Florida, serving from 1999 through 2007. He was the third Republican elected to the state’s highest office and the first Republican in the state’s history to be reelected. He was most recently a candidate for the Republican presidential nomination in 2016.

Governor Bush remained true to his conservative principles throughout his two terms in office – cutting nearly $20 billion in taxes, vetoing more than $2.3 billion in earmarks and reducing the state government workforce by more than 13,000. His limited government approach helped unleash one of the most robust and dynamic economies in the nation, creating 1.3 million net new jobs and improving the state’s credit ratings, including achieving the first ever triple-A bond rating for Florida.

During his two terms, Governor Bush championed major reform of government, in areas ranging from health care and environmental protection to civil service and tax reform. His top priority was the overhaul of the state’s failing education system. Under Governor Bush’s leadership, Florida established a bold accountability system in public schools and created the most ambitious school choice programs in the nation. Today, Florida remains a national leader in education and is one of the only states in the nation to significantly narrow the achievement gap.

Governor Bush currently serves as Chairman of Dock Square Capital LLC, a merchant bank headquartered in Miami. It was founded on the core principals of transparency, creativity, trust and alignment of interest with our partners and investors. Dock Square Capital operates at the nexus of a global network of entrepreneurs and families, and possesses the structural flexibility to add value as principal investors, strategic advisors and joint venture partners.

Governor Bush earned a bachelor’s degree in Latin American Studies from the University of Texas at Austin and moved to Florida in 1981. With partner Armando Codina, he started a small real estate development company, which grew to become the largest, full-service commercial real estate company in South Florida.

Governor Bush previously served as Florida’s Secretary of Commerce under Bob Martinez, Florida’s 40th governor. As Secretary of Commerce, he promoted Florida’s business climate worldwide. Following an unsuccessful bid for governor in 1994, he founded the nonprofit Foundation for Florida’s Future, which joined forces with the Urban League of Greater Miami to establish the state’s first charter school.

Governor Bush maintains his passion for improving the quality of education for students across the country by serving as the Chairman of the Foundation for Excellence in Education, a national nonprofit education reform organization he founded to transform education in America.

He has written three books, Profiles in Character; Immigration Wars: Forging an American Solution; and Reply All: A Governor’s Story 1999-2007.

Governor Bush lives in Miami with his wife Columba. They have three children and four grandchildren.

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Thomas F. “Mack” McLarty, III advises a small and elite group of TrailRunner clients on matters of international strategy.

He is Chairman of McLarty Associates, which he co-founded in 1998 following a distinguished record of business leadership and public service, including various roles advising three US Presidents: Bill Clinton, George H. W. Bush, and Jimmy Carter. Mr. McLarty is also Chairman of the McLarty Companies, a fourth-generation family transportation business.

As President Clinton’s White House Chief of Staff, Mr. McLarty helped enact the historic 1993 deficit reduction package, the North American Free Trade Agreement, the Family and Medical Leave law, and the landmark welfare reform legislation that enabled more than 6.8 million people to move from welfare to work. He also organized the successful 1994 Summit of the Americas in Miami, which ultimately led to his appointment as Special Envoy for the Americas in 1997.

As Counselor to President Clinton, Mr. McLarty advised on a broad range of international and domestic issues. He traveled to the Persian Gulf on the president’s behalf to build financial support for the Bosnian peace process, led the US delegation to the inauguration of South Korean President Kim Dae-jung, and signed the peace accords that brought peace to Guatemala for the first time in three decades. Mr. McLarty planned US participation in the 1998 Summit of the Americas in Santiago, and participated in several G-7 and APEC Summits.

Prior to his government service, Mr. McLarty was Chairman and Chief Executive Officer of Arkla, a Fortune 500 natural gas company. During his tenure Arkla grew into the nation’s largest natural gas distributor, with customers in eleven states and significant exploration and pipeline operations. Mr. McLarty was appointed by President Bush to the National Petroleum Council and the Council on Environmental Quality, and he was a member of the St. Louis Federal Reserve Board from 1989 through 1992.

Mr. McLarty is a frequent public speaker, and has published numerous articles on US trade and foreign policy. He has served on the boards of many corporate and non-profit institutions including as a Director of Union Pacific and the Acxiom Corporation, and on the boards of the Bush Clinton Katrina Fund, the Council of the Americas, the InterAmerican Dialogue, Ford’s Theatre, and the Center for the Study of the Presidency. In addition, he serves as a Senior International Fellow at the US Chamber of Commerce and is a member of the Council on Foreign Relations.

Mr. McLarty is the recipient of the Secretary of State’s Distinguished Service Medal; the highest civilian honors of Argentina, Brazil, Chile, Mexico, Nicaragua, Panama, and Venezuela; and the Center for the Study of the Presidency Distinguished Service Award. Mr. McLarty is a summa cum laude graduate of the University of Arkansas.

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Pat Shortridge draws on more than 25 years of communications experience to advise clients on matters of corporate reputation, crisis communications, public affairs, financial communications, and corporate and executive positioning. In addition, Pat has extensive experience in designing and implementing successful communications plans for corporate restructurings, corporate branding efforts, and influencer, advocacy, and issue campaigns.

Prior to joining TrailRunner, Pat spent 10 years as President of PCS Consulting, where he worked with a diverse range of clients on reputational strategy. Before PCS, Pat served as a chief of staff on Capitol Hill, and spent more than a decade working for U.S. House Majority Leader Dick Armey in a variety of senior roles. Pat has also served as a close advisor to U.S. Senator Marco Rubio and U.S. House Speaker Paul Ryan and as a Program Director at George Washington University’s Graduate School of Political Management.

Pat graduated from Macalester College (BA, History and Philosophy) and enjoys spending time with his wife, Christianna, and their three children.

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Brian Edelman

Creative Lead, Chief Executive Officer of RAIN

Brian is the Chief Executive Officer of RAIN, an award-winning creative and technology agency with offices in New York City, Utah and Nicaragua. RAIN provides software-based and interactive content solutions that include social, video and mobile applications. The company has created and produced for a variety of brands and marketers, including Walmart, Alibaba, Adobe, Campbell’s, National Flood Services, Related, Miami Dolphins, Under Armour, and the U.S. Department of State.

Edelman has produced numerous documentaries, including “Unfiltered,” about Olympic legend Michael Phelps, as well as “Secrets of the Code,” “Si Se Puede” and “18 in ’08.” He serves on the Jackie Robinson Foundation selection committee and the board of directors for Run for America, Lono LLC and TicTocStop.org.

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Nick Godfrey

Creative Lead, Chief Operating Officer of RAIN

Nick is the Chief Operating Officer of RAIN, an award-winning creative and technology agency with offices in New York City, Utah and Nicaragua. RAIN provides software-based and interactive content solutions that include social, video and mobile applications. The company has created and produced for a variety of brands and marketers, including Walmart, Alibaba, Adobe, Campbell’s, National Flood Services, Related, Miami Dolphins, Under Armour, and the U.S. Department of State.

Prior to joining RAIN, Nick worked as a producer for ESPN on a variety of programs including Cold Pizza, Sportscenter, and the Stephen A. Smith Show. In 2002 he was part of the original team that launched Viacom’s mtvU college network, the largest and most comprehensive media network exclusively for college students.

Nick graduated from the S.I. Newhouse School of Public Communications at Syracuse University in 2002 with a degree in broadcast journalism. He currently supports his alma mater by sitting on the Newhouse Advisory Board and the Newhouse Professional Development Council. Nick is also committed to the Center to Prevent Youth Violence, and serves on their Board of Trustees, as well as their Young Executive Board.

Nick’s specialties include digital content, content creation, video production, social media, new media, interactive, and digital marketing.

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Andrew Howlett

Creative Lead, Chief Digital Officer of RAIN

Andrew is the Chief Digital Officer at RAIN, an award-winning creative and technology agency with offices in New York City, Utah and Nicaragua. RAIN provides software-based and interactive content solutions that include social, video and mobile applications. The company has created and produced for a variety of brands and marketers, including Walmart, Alibaba, Adobe, Campbell’s, National Flood Services, Related, Miami Dolphins, Under Armour, and the U.S. Department of State.

Leading RAIN since 2003, Andrew has mixed his finance and business background with his digital knowledge to lead company and client strategy from early concept ideation to go-to-market rollouts. Product development is what he really loves to talk about and has helped create one of the world’s largest cloud-based fitness platforms, the most used digital platform for digital sheet music, the largest digital scrapbook application ever created and a leading smart sprinkler controller, as well as many other digital and physical products.

Andrew started his career with American Express Equipment Finance and has since started several companies, including RAIN.

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Jack L. Oliver III

Senior Advisor

Jack Oliver works with select TrailRunner clients on matters of international strategy.

Throughout his career Jack has worked across the highest levels of national politics, government, technology, finance and business to provide senior relationship management and unparalleled insights at the intersection of public policy, innovation and commerce. Jack develops partnerships with Fortune 100 companies, financial sponsors and middle market companies across the globe and has cultivated deep relationships at top venture capital firms.

Currently, Jack serves as a Senior Advisor of Bryan Cave LLP, an international law firm based in St. Louis, Missouri and is a Managing Partner of Dock Square Capital LLC, a merchant bank based in Miami, Florida with Governor Bush.

Additionally, he is a Senior Advisor to companies including Formation 8, Palantir Technologies, OpenGov, Addepar, Leeo, and Rubicon Global.

Jack served as Senior Advisor to Barclays for 13 years providing counsel for top clients across investment banking and capital markets management.

He served for two years as Co-Chairman of the ONE Campaign, an organization founded by U2's Bono and supported by the Gates Foundation with the mission to raise public awareness about global poverty and disease in developing countries. He is a member of the Robin Hood Foundation Leadership Council; on the National Leadership Council of Communities in Schools; an Advisory Council member of the George Bush Presidential Library at Texas A&M University; a Member of the External Advisory Board of the Washington University Gephardt Institute for Public Service; an Advisory Member of the Leadership Council at the Danforth Plant Science Center; a Member of the National Finance Committee of the George W. Bush Foundation; and former Director for the Legacy Educational Foundation and the John F. Kennedy Center for the Performing Arts. Jack is also on the Board of Directors for two companies: E-Health Corporation and Gateway Blend.

Jack is actively involved at the highest levels of national and Missouri politics. Described by TIME Magazine as the man largely responsible for “the most formidable money machine in modern political history,” Jack served as National Finance Vice-Chairman for Bush-Cheney ‘04 and Victory 2004 managing the campaign’s $240 million national finance plan. Prior to that, he served as Deputy Chairman and Chief Operating Officer of the Republican National Committee where he oversaw all day-to-day operations during the 2002 congressional election cycles, which resulted in historic Republican gains in both the House and Senate. In 2000, Jack served as National Finance Director for George W. Bush’s 2000 presidential campaign and managed a fundraising effort that shattered all previous presidential fundraising records. In 2016, Jack was the National Co-Chair of Jeb Bush's 2016 presidential campaign.

Jack received a bachelor’s degree in political science from Vanderbilt University and a law degree from the University of Missouri at Columbia. He and his wife Rachel are the proud parents of Kate, Henry, and Lilly.

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Peter Pessoa

Advisor

Peter works with a select group of TrailRunner clients on international strategy.

Peter is currently Senior Vice President at Dock Square Capital where he leads their advisory practice and plays a key role developing and supporting their strategic partners.

Prior to joining Dock Square, Peter built a successful international career as a management consultant with deep expertise in technology, private equity, and business & organizational strategy.  He joined Dock Square from the Boston Consulting Group (BCG) where he worked with the world’s largest companies, helping them understand and respond to disruptive technologies, such as digital, automation, and AI.  Peter also worked at Bain & Company where he led teams as a member of their technology and private equity practices across the United States and South America.  Prior to that, Peter helped IBM tackled their most challenging issues as part of their internal strategy and consulting team.

Peter earned his MBA from the Stanford Graduate School of Business and his B.S.B.A from the University of North Carolina at Chapel Hill.

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Lauren DiGeronimo is a Director at Trailrunner where she serves a diverse range of clients on financial and corporate communications; executive positioning; crisis and issues management; and international strategy.

Lauren has spent more than 15 years creating communications programs and advising senior executives. Prior to joining TrailRunner International Lauren managed corporate and consumer communications for Citizens Financial Group, including helping to successfully execute the bank’s initial public offering (at the time, the largest bank IPO in U.S. history), as well as the company’s subsequent corporate rebrand.

Prior to joining Citizens, Lauren served as Director for Morrissey & Company Communications in Boston, and Account Supervisor at Nuffer, Smith, Tucker Public Relations in San Diego. She implemented communications programs for product launches, public policy matters and corporate social responsibility efforts for clients including Covidien (Medtronic), Scripps Health, Chicken of the Sea, McDonald’s, WD-40 and many other companies and organizations.

Lauren is a graduate of the University of Massachusetts, Amherst. She is an active member of the community, having served on the boards of FOCAS and The Human Development Foundation and Trustees of Reservations. She currently serves on the education committee for the Trustees of Reservations, and in her spare time, Lauren is busy sharing her love of the great outdoors with her husband and two sons.

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Zack is a Director at TrailRunner, where he serves a broad range of clients on financial communications, crisis and issues management, strategic positioning, and international strategy. Prior to joining TrailRunner, Zack worked in the New York office of Burson-Marsteller, a leading global public affairs and communications firm. Zack worked with a broad set of Fortune 50 clients on corporate and financial communications, crisis and issues management, litigation communications, strategic positioning, public affairs, and brand building. While at Burson his teams won several industry awards for their work in crisis response and issues management. Prior to joining Burson, Zack worked for the Boston Red Sox on several key initiatives, and he earned special recognition by the Red Sox front office for his exceptional service. Previously, Zack worked in Washington, D.C. for U.S. Senator Amy Klobuchar (D-MN), and also interned in Washington for the Retail Industry Leaders Association (RILA). Zack graduated magna cum laude from the Boston College School of Arts & Sciences Honors Program (BA, International Studies). Zack is an outdoor sports enthusiast and an Accredited Interscholastic Coach. He enjoys cheering for his Minnesota teams, and he has a passion for volunteerism and serving others. Zack founded the “Time Well Spent Gang,” a philanthropic group that serves low-income individuals in the greater Minneapolis area, Boston, Pittsburgh, and New York.

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Lexi is an Associate at TrailRunner, where she works with a diverse group of clients on corporate communications and reputational issues, financial communications, crisis management, and international strategy. She has excelled at cybersecurity, executive positioning, and corporate narrative work for a number of her clients, ranging from public technology firms to private industrial conglomerates to pre-IPO growth companies. Prior to joining TrailRunner, Lexi worked in New York as a senior analyst for media relations at PepsiCo, a global food and beverage leader with a diverse product portfolio that includes iconic brands such as Pepsi-Cola, Frito-Lay, Gatorade, Tropicana and Quaker. Prior to joining PepsiCo, Lexi interned at the company on the executive communications team. Lexi attended the University of Iowa where she studied communications and journalism, and received her BA in English. Lexi speaks Spanish, and her hobbies and interests include creative writing, reading, being active outdoors, and volunteering.

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Eric Bormann is an Associate at TrailRunner International. He serves clients globally on international crisis management and strategy, corporate restructuring, reputation management, development of corporate strategy and narratives, and media relations. This experience covers a broad range of industries and organizations including finance, technology, sports, non-profits, and associations. Before joining TrailRunner, Eric worked in the financial services industry, specializing in banking, financial services, analytics, and client relations. Prior to his financial services work, Eric spent twelve years teaching mathematics. Eric also coached a variety of sports, including four years as a varsity football head coach. Eric began his career with Principal Financial Group as an actuarial assistant. Eric was a collegiate athlete at Coe College where he played on the offensive line for the school’s nationally ranked football team. Eric holds degrees from Coe College (BA, Mathematics) and Drake University (Masters, Educational Leadership). He enjoys spending time with his wife, Marne, and four kids, Cade, Ellie, Mason, and Hadley.

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Andy is a recognized legal expert and international leader with strong relationships in key markets around the world, in Washington, D.C., and at state and local levels throughout the United States.

Andy has extensive legal advisory experience, including serving as counsel for several domestic and international companies. As a senior partner with a leading Texas-based law firm, he has also handled a wide array of domestic and international business litigation matters, including complex financial transactions, mergers and acquisitions, oil and gas transactions, and real estate matters. Andy also has extensive experience in government relations, regulatory and public law issues, and labor/employment disputes.

During his career Mr. Wambsganss has also worked in the executive, legislative and judicial branches of government in Washington, D.C. and in Texas. He has served as Mayor of Southlake, Texas, and as a judge and in other elected and appointed positions over the past two decades. Mr. Wambsganss worked in Washington, D.C. in the 1980's for U.S. Congressman Dick Armey (R-TX) prior to joining the Second Court of Appeals of Texas in 1991 as a briefing attorney. Following completion of his judicial clerkship with the Court, Mr. Wambsganss joined Brown & Thompson, PC.

EDUCATION

  • University of Texas--Arlington (B.A.)
  • University of Texas--Austin (J.D.)

PROFESSIONAL ADMISSIONS

  • Member, State Bar of Texas
  • United States Supreme Court
  • United States Court of International Trade
  • United States Court of Appeals for the Fifth Circuit
  • United States Court of Appeals for Veterans Claims
  • United States Court of Appeals for the Armed Forces
  • U.S. District Court, Northern District of Texas
  • United States District Court, Eastern and Western Districts of Arkansas
  • Pro Bono College of the State Bar of Texas

ACTIVITIES

  • Member, Tarrant County Bar Foundation
  • Member, Northeast Leadership Forum
  • Chairman, Metroport Cities Fellowship
  • Chairman, AIR Ministries

EXPERIENCE

  • Federal Bureau of Investigation, Legal Counsel Division
  • Mayor, Southlake, Texas
  • Mayor Pro Tem, Southlake, Texas
  • City Council, Southlake, Texas
  • Judge, Southlake, Texas
  • President, Southlake Crime Control & Prevention District
  • Ripon Scholar, Washington D.C.
  • Second Court of Appeals, Texas
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Chad Schuchert

Chief Financial Officer

Chad Schuchert serves as Chief Financial Officer of TrailRunner International. Prior to joining TrailRunner, Chad spent more than 20 years in Iowa as a business operations leader and entrepreneur. Chad attended both the University of Iowa and the Worsham College of Mortuary Science in Chicago. Chad’s true passion is the time he spends with his wife Jennifer and their children Lexi, Grant, and Payton. He is an outdoorsman who enjoys spending his free time fishing, hunting and hiking.

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Lisa Moore

Deputy Chief Financial Officer

Lisa Moore serves as Deputy Chief Financial Officer of TrailRunner International and TrailRunner Ventures. She is a Certified Public Accountant and brings over fifteen years of financial and accounting experience to TrailRunner, including experience with public and privately held companies.

Prior to joining TrailRunner, Lisa served corporate and high net worth clients at Sitkoff O’Neil Accountancy Corporation. Before joining Sitkoff O’Neil, Lisa worked for Excelsis Accounting Group where she performed audit and other financial services for both public and privately held companies. She also has extensive knowledge regarding compliance with regulatory agencies such as the Public Company Accounting Oversight Board (PCAOB), the Department of Labor and the Secretary of State for a multitude of states.

Lisa graduated from the University of Nevada, Reno (B.S. in Business Administration with a major in Accounting). She is a Certified Public Accountant and a member of the California Society of Certified Public Accountants as well as the American Institute of Certified Public Accountants (AICPA).

Lisa enjoys spending time with her husband Dan and their two sons. Outdoor enthusiasts, the family loves to camp, ski and snowboard, hike, run, and paddleboard.

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Brittany works on research and communications projects on behalf of TrailRunner’s clients, and also serves as Executive Assistant to TrailRunner Chairman and CEO Jim Wilkinson. Prior to joining TrailRunner, Brittany served as Event Manager and Manager of EZAIR Indoor Trampoline Park and Laser Tag arena in Reno, Nevada. In this role, Brittany organized facility operations, maintained strong client relationships, and managed all birthday parties, fundraisers, and corporate events. Prior to working at EZAIR, Brittany was an office coordinator for membership at Arrow Creek Country Club and Golf Course, where she organized correspondence for events throughout the membership database. Brittany is active in competitive sports -- including soccer, running, and snowboarding – and she played for the U.S. Olympic Development Program in soccer. Brittany holds a degree from The University of Nevada, Reno (BA, Photography & Journalism). She is an avid outdoor enthusiast and can be found mountain biking, camping, or snowboarding all around Lake Tahoe.

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John serves as Office Manager at TrailRunner International.

Prior to joining TrailRunner, John served as a data analyst for a consumer brand where he helped develop analytics, data storage and strategic marketing solutions.

John attended the University of Nevada, Reno and received a BS in Finance with minors in both Information Systems and Economics. He is an avid sports fan who enjoys watching his Nevada Wolf Pack and his Bay Area sports teams thrive.

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Katie Shaffer

Entrepreneur in Residence

Katie is the CEO and Founder of East River Public Relations. Katie founded East River PR in 2012, bringing more than 25 years of experience in publishing, marketing, writing, and public relations to a diverse range of clients. Her work has been recognized nationally, winning two Silver Spike Awards from the Public Relations Society of America, Reno chapter.

She was previously a columnist and freelance writer for the Sierra Sun in Truckee, Director of Marketing for the University of Nevada Press, and Director at Switchback PR + Marketing, Inc. She honed her expertise in community relations and public relations campaigns by spearheading luxury lifestyle, real estate and development, travel and tourism and government agency accounts.

Katie currently serves on the advisory board for the Truckee Public Arts Commission and on the marketing committee for the Contractors Association of Truckee Tahoe. She founded Sierraville.org, a grassroots organization that works with county officials to execute humanitarian and economic development solutions.

Katie graduated from Ohio Wesleyan University (B.A., English). She also completed graduate coursework from the University of Denver’s School of Information Sciences in book publishing. An interior design hobbyist, she is currently renovating an 1881 farmhouse and over the course of 20 years she has built eight homes with her tireless husband. She enjoys birding while hiking with her dog or kayaking on Donner Lake. She is a dedicated San Francisco Giants fan.

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Ryan Williams

Entrepreneur in Residence

Ryan serves as an Entrepreneur in Residence at TrailRunner International, where he is helping to incubate an exciting new adventure sports technology platform.

Ryan has deep roots in the action sports industry. As a former professional snowboarder for Burton Snowboards and Volcom, and an X Games Medalist, Ryan was featured in Warren Miller and Standard Films movies and dozens of International Publications from Transworld Snowboarding to Sports Illustrated.

Ryan has two decades of experience as a Strategic Marketing & Sales Leader with a proven track record of building relationships and increasing revenue. Most recently, he was at Northwestern Mutual where he spent several years building the company’s efforts in Northern California & Nevada. He was responsible for building the regional team, marketing communications, business growth and recognized as a Forum Member (industry award given to the top 5% sales leaders in the country) and recipient of the 2015 Community Award by High Fives Non-Profit Foundation.

Prior to Northwestern Mutual, Ryan helped launch and open the Ritz-Carlton brand’s first Lake Tahoe property at Northstar, responsible for the company's regional Marketing and Sales. In 2002 Ryan helped revamp the Sessions brand as their Marketing Director, growing the company globally as a premier provider of actions sports apparel.

Ryan graduated from the University of Nevada (BA, International Business). He serves on the High Fives Non-Profit Foundation Board of Directors and the Tahoe Forest Hospital Sports Medicine/Orthopedic Advisory Council, and was previously a judge for Startup Tahoe Weekend with Google.

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Robert Suarez

Entrepreneur in Residence

Robert serves as an Entrepreneur in Residence at TrailRunner International, where he is helping to incubate an exciting new adventure sports technology platform.

Robert has two decades of experience building consumer experience products and services from conception through scale.

As a veteran of IDEO, the global design company, Robert designed, managed, and directed the development of consumer and enterprise products for Fortune 100 companies, start-ups and serial entrepreneurs. He directed the design of new-to-the-world mobile experiences in financial services, gaming, consumer hardware and new emerging technologies. He has delivered new products and services for companies ranging from Visa and Microsoft, to Electronic Arts, Zynga and more. He left IDEO in 2012 to join the founding team of Level Money, a Kleiner Perkins backed, award winning financial app dedicated to helping the next generation spend with confidence, save more and achieve financial balance. Level Money was acquired in 2015 by Capital One.

Robert teaches design and innovation at Singularity University, a Benefit Corporation, where he educates, inspires and empowers leaders to apply exponential technologies to address humanity's grand challenges. He helps start-up, corporate and non-profit teams ideate and innovate solutions to their—and the world’s—most daunting problems.

Robert graduated from Carnegie-Mellon University (BFA, Industrial Design) and Arizona State University (MS, Biomimicry). He is an active voice in the design and sustainability communities, an advisor to select Silicon Valley start-ups and a Board Member of the Truckee Roundhouse, a non-profit makerspace in Truckee, CA.

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Dave Sick

Entrepreneur in Residence

Dave serves as an Entrepreneur in Residence at TrailRunner International, where he is helping to incubate an exciting new adventure sports technology platform.

Dave Sick has 20+ years of experience as an innovative technologist with strong communication and design skills. He is a master of balancing the selection and implementation of appropriate technology to solve critical business issues, while collaborating across diverse groups.

Dave’s career has spanned many roles from software developer to product manager to founder. Previously, he founded and ran a technology and marketing consulting business, Brand Breadcrumbs, serving both large and small businesses helping them to develop, launch and iterate their products and service. In his spare time, he launched Trail See, a turn-by-turn directions app for trails.

Prior to founding his current companies, Dave was a technical product manager for Clear Capital, a leading housing valuations company. At Clear Capital Dave led the development of 4 new valuation product lines resulting in $30 million in new business. Dave also led internet marketing at Booth Creek, a ski resort holding company that managed six resorts across the west and east coasts. He delivered an award-winning marketing campaign and site redesign, and helped increase eCommerce sales by over 300%.

Previously, Dave was a lead project manager at Zefer/NEC where he managed large client website redesigns including WellsFargo.com and Sun.com. Prior to that Dave was an associate at Platinum Venture Partners where he was the lead for due diligence on all deals (over 3,000). Dave started his career as software and database application developer for Shipnet systems, a shipping logistics firm, and Morey Associates, a market research firm.

Dave graduated from Vanderbilt University (BS, Computer Science) and the University of British Columbia (MBA, specializing in marketing). Dave lives in Truckee with his family and is an active volunteer in the community, serving on the Orthopedic Advisory Council at Tahoe Forest Hospital, the board of the Truckee Chamber of Commerce, and the board of Truckee AYSO. He is an active member of Silicon Mountain, a local technology and start-up community.

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