Johanna is a seasoned global communicator with 15 years of experience in international public affairs, crisis communications, brand building and localization, stakeholder engagement and storytelling for diverse audiences across Asia and Latin America.

Before joining TrailRunner Johanna spent a decade building Dragon Media, a Shanghai-based public relations and event management firm serving Fortune 500 companies and startups entering the Chinese market. Prior to founding Dragon Media, Johanna worked as a journalist for Forbes China and as a senior editor at City Weekend Shanghai, covering business, travel, technology, sports, and real estate. She also worked as a business director at Jack Morton Worldwide, creating brand experiences for some of the world’s most iconic companies in the automotive, sports and technology sectors. Johanna has an extensive network throughout APAC, having produced major events, press conferences, brand launches and executive tours for CEOs, professional athletes and celebrities.

Prior to her role at Jack Morton Worldwide Johanna worked in economic development and public-private partnerships for AED, a USAID contractor based in Washington DC, and collaborated closely with ministries of education and multinational companies operating in Peru, Nicaragua, Guatemala and Equatorial Guinea, designing large-scale corporate responsibility programs including curriculum development, teacher training and online learning initiatives. She also completed consultancy work on corporate social responsibility and social development indices for the World Bank.

Johanna received her International MBA from the Moore School at the University of South Carolina where she completed an exchange year at Fudan University in Shanghai. She received her BA in international relations and economics with minors in Spanish and anthropology from Boston University. She was a Startingbloc Fellow and winner of the 2008 Zipcar Social Innovation Competition. Johanna is proficient in Mandarin, Spanish and French.