Scott Sonju is a Managing Director based in Dallas who advises the firm’s sports industry clients on a wide range of matters across corporate strategy, finance, operations, communications, and public/private partnerships. Prior to joining TRI, Scott was President of SNS Consulting and for five years was President of Neltex Sports, an investment and advisory consortium that advises, develops, and owns and/or operates sports-related businesses. During that time, Scott forged a historic partnership with the China Baseball Association, launched a professional rugby club, advised buyers and sellers of sports assets, and served as a senior advisor to Major League Cricket.

For more than a decade, Scott was President and co-owner of the Frisco RoughRiders affiliate of Major League Baseball’s Texas Rangers, where he was named Texas Executive of the Year. During Scott’s tenure, the RoughRiders led its league in attendance and revenue and received myriad industry and community awards. Scott began his career with the NBA’s Dallas Mavericks organization.

Scott is active in the community and has served on multiple civic and charitable boards. He has been recognized twice by the Dallas Business Journal as one of the city’s “40 Under 40.”

Scott earned a Bachelor of Arts in history from Texas A&M University and his MBA from Northwestern’s Kellogg School of Management. He is an adjunct professor at Southern Methodist University, where he teaches a master’s-level sports sponsorship course.  Scott loves to read, hike, travel, write, and teach. He and his wife Amy have four children and make their home in North Texas.