Johanna Hoopes is a Managing Director for TrailRunner International and head of the firm’s Nashville office. Johanna is a seasoned global communicator with 20 years of experience in corporate positioning and reputation building, media relations, crisis communications, cross-border transactions, stakeholder engagement, and broader storytelling. She advises a wide range of clients from multinational corporations to high-growth startups.

Before joining TrailRunner International, Johanna spent a decade building Dragon Media, a Shanghai-based public relations firm serving Fortune 500 companies in China. Johanna has an extensive network across Asia, having produced major events, press conferences, brand launches , and executive tours for CEOs, professional athletes, and celebrities.

Prior to founding Dragon Media, Johanna worked as a journalist for Forbes China and as a senior editor at City Weekend Shanghai, covering business, travel, technology, sports, and real estate. She also worked as a business director at Jack Morton Worldwide, creating brand experiences for some of the world’s most iconic companies in the automotive, sports, and technology sectors.

Johanna received her International MBA from the Moore School at the University of South Carolina where she completed an exchange year at Fudan University in Shanghai. She received her Bachelor of Arts in international relations and economics with minors in Spanish and anthropology from Boston University. Johanna is proficient in Mandarin, Spanish, and French.