Katie Shaffer is CEO and founder of East River Public Relations & Marketing.  She launched the firm 11 years ago, bringing several decades of experience in publishing, marketing, writing and public relations to a diverse range of clients. She came up through the ranks of the editorial world working for a magazine in New York City, a textbook publisher in the Bay Area and directing a marketing department for a scholarly book publisher. She also worked as a journalist and columnist for Swift News and as a director at Switchback PR + Marketing, Inc. 

Katie’s work has been professionally recognized by her peers, winning a number of Silver Spike Awards from the Public Relations Society of America, Sierra Nevada Chapter. She currently serves as a director on the Truckee Chamber of Commerce board and chairs the marketing committee for the Contractors Association of Truckee Tahoe. She recently spun off from the Truckee Community Cares board after a 15 year stint, two as board president.  Additionally she founded and runs the micro outlet Sierraville.org.    

Born and raised in New Jersey, Katie earned a B.A. in English from Ohio Wesleyan University and studied information sciences as part of a master’s program at Denver University. She is currently building a tenth home with her tireless husband. A die-hard sports fan, she is also a life-long reader and enjoys outings with family and friends.