Regina Dai is an Associate in TrailRunner International’s Shanghai office, where she serves clients across a broad range of industries.

Prior to joining TrailRunner International, Regina worked as a Senior Research Consultant at HCR, a marketing research company in Shanghai. In this role, she conducted in-depth research to identify key consumer insights for clients in the health care, retail, and food and beverage sectors. Regina started her career as an intern in Edelman’s Shanghai office, focusing on health care, and in the international affairs department for Shanghai Media Group.

Regina graduated from New York University with a master’s degree in public relations and corporate communication and holds a bachelor’s degree in English from Donghua University. She spent her sophomore year as an exchange student at New Mexico State University.

In her free time, Regina enjoys cooking, reading, movies, musicals, and traveling with friends.