Sally Chang is an Associate for TrailRunner International based in Shanghai, where she works with international clients on consumer, sports, and technology.

Sally brings over 15 years of experience in communications, public relations, and brand marketing with different sports leagues to TrailRunner International. She served as the Global Communications Officer for the UK’s Clipper Round the World Yacht Race and led the media and communications for the PGA Tour China Series, overseeing the media center operations and executing external and global communications strategies. Sally also worked with the men’s Asia-Pacific golf tour, OneAsia, as the press officer for all nine seasons in different countries. While working with World Sports Group, Sally focused on China’s first men’s golf tour, the OMEGA China Tour, as well as the AFC Asian Cup and the AFC Champions League, in roles including corporate communications, crisis communications, reputation management, and media public relations.

Sally began her career as a reporter with Oriental Sports Daily and Shanghai TV Sports Channel. She graduated from Shanxi University of Finance and Economics with a bachelor of arts in finance. She loves nature, travel, movies, diving, and bicycling, and is a lifelong learning believer. She also enjoys spending holidays with her friends and family.