As Head of International at TrailRunner International, Seth Hand manages TrailRunner International’s operations outside of the United States. Based in Dubai, he oversees the firm’s offices in the region and also in London and Shanghai. With more than two decades of experience – including 17 spent in the Gulf – Seth has provided strategic counsel and reputation management to some of the region’s most prominent companies, CEOs, and government leaders.

In addition to his work in the Middle East, Seth has extensive experience across Sub-Saharan Africa, successfully delivering projects in Angola, Kenya, Mozambique, Nigeria, and Rwanda.

Seth joined TrailRunner International from Edelman Middle East where he served as Managing Director for the Middle East and led the regional corporate reputation practice. Before Edelman, Seth held other senior leadership roles in the Gulf region, including at Finsbury as the Regional Managing Director for the Middle East, Grayling as the Director for New Market Development, and H+K Strategies as an Account Director.

A proud native of Scotland, Seth earned a Bachelor of Arts (Hons) in corporate communication from Queen Margaret University in Edinburgh. Outside work, he enjoys playing guitar, working out, traveling, and spending time with his 13-year-old son and his French Bulldog, Zico.