Seth Hand

Managing Director

Seth Hand is a Managing Director for TrailRunner International and head of the firm’s Middle East business. He brings more than 20 years of experience, 15 of those years in the Gulf region, providing strategic counsel and reputation management to companies, CEOs, and senior government ministers. In addition to his work in the Middle East, Seth also has extensive experience across Sub-Saharan Africa and has successfully delivered projects in Angola, Kenya, Nigeria, Mozambique, and Rwanda.

Seth joined TrailRunner from Edelman Middle East where he served as Managing Director for the Middle East and led the regional corporate reputation practice. Before Edelman, Seth held other senior leadership roles in the Gulf region, including at Finsbury as the Regional Managing Director for the Middle East, Grayling as the Director for New Market Development, and H+K Strategies as an Account Director.

A native of Scotland, Seth graduated from Queen Margaret University in Edinburgh with a Bachelor of Arts (Hons) in corporate communication. He has a 12-year-old son and a French Bulldog called Zico. Away from work, Seth likes to relax by playing guitar, working out at the boxing gym, and traveling.

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