Last Updated: April 28, 2026 

TrailRunner International (“TrailRunner,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes the types of information we may collect from you, or that you may provide, when you visit https://trailrunnerint.com (the “Website”), and our practices for collecting, using, maintaining, protecting, and disclosing that information. 

TrailRunner is a global strategic communications advisory firm with offices in Dallas/Fort Worth, New York, Nashville, Truckee, London, Abu Dhabi, Dubai, and Shanghai. Because we operate internationally, we are mindful of the privacy requirements across multiple jurisdictions and have designed this Policy accordingly. 

Scope of This Policy 

This Policy applies to information we collect: 

• On the Website
• On any of our social media platforms (including LinkedIn and Instagram)
• In electronic communications, such as email and other messages, between you and TrailRunner
• Through any third-party application by which you access data on this Website
• Through any third-party application by which you submit media, content, or other data on the Website or our social media platforms
• In the context of recruiting and careers inquiries submitted through the Website 
• This Policy does not apply to information collected by third parties, including through any application, content, or advertising that may link to or be accessible from the Website.

Please read this Policy carefully. If you do not agree with our policies and practices, please do not use the Website. By accessing or using the Website, you agree to this Policy. 

Information We Collect 

We collect several types of information from and about users of our website, including: 

• Personal identifiers such as your name, email address, phone number, and company or organization (“Personal Information”)
• Professional information such as your job title, employer, and industry sector
• Information you provide when submitting inquiries, career applications, or contact forms on the Website
• Information that is about you but does not individually identify you
• Technical data about your device, internet connection, IP address, operating system, browser type, and usage details (“Device Information”)

We collect this information: 

• Directly from you when you provide it to us through the contact form, careers inquiries, or other interactions on the Website
• Automatically as you navigate through the Website, including usage details, IP addresses, and information collected through cookies and other tracking technologies such as Google Analytics
• From third parties, including our service providers, partners, and affiliates 

Cookies and Tracking Technologies 

Our website uses cookies and similar tracking technologies to enhance your experience and help us understand how visitors interact with our content. Specifically, we use Google Analytics, a web analytics service provided by Google LLC, which collects data such as your IP address, browser type, pages visited, time spent on pages, and referring URLs. This information is transmitted to and stored by Google on servers in the United States. 

Cookie consent on our website is managed through a consent management tool. When you first visit the Website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You may update your preferences at any time through the cookie settings on the Website. 

You may opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. 

How We Use Your Information 

The information we collect is used to: 

• Respond to your inquiries, contact form submissions, and career applications
• Provide, maintain, and improve the Website and its content
• Understand how visitors interact with the Website and optimize our digital presence
• Communicate with you about TrailRunner’s services, thought leadership, and news where you have consented or there is a legitimate interest
• Process and evaluate employment or engagement applications
• Comply with applicable local, state, federal, and international laws, rules, and regulations
• Carry out obligations and enforce rights arising from any agreements we have with you
• Notify you of changes to the Website or this Policy
• Any other purpose with your consent, or as permitted by applicable law 

International Data Transfers and Jurisdiction-Specific Rights 

TrailRunner operates globally with offices across the United States, United Kingdom, United Arab Emirates, and China. Your Personal Information may be transferred to, stored, and processed in countries other than your country of residence, including the United States, where data protection laws may differ from those in your jurisdiction. Where required, we implement appropriate safeguards for cross-border data transfers, such as standard contractual clauses or other legally recognized mechanisms. 

We are committed to complying with the privacy and data protection laws applicable in each jurisdiction where we operate, including but not limited to: 

• The UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, applicable to individuals in the United Kingdom
• The UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection, and applicable free zone regulations including the DIFC Data Protection Law 2020, for individuals in the United Arab Emirates
• The Personal Information Protection Law (PIPL) of the People’s Republic of China, for individuals in China
• Applicable U.S. state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), and Connecticut Data Privacy Act (CTDPA) 

If you are a resident of any of these jurisdictions and wish to exercise rights available to you under applicable local law — including rights to access, correct, delete, or port your data, or to lodge a complaint with your local supervisory authority — please contact us at info@trailrunnerint.com. We will respond within the timeframes required by your jurisdiction. 

Your Privacy Rights (U.S. Residents) 

Depending on your state of residence, you may have the following rights regarding your Personal Information: 

• Right to Know — Request information about the categories and specific pieces of Personal Information we hold about you, and the purposes for which we use it
• Right to Access — Request a copy of the Personal Information we hold about you
• Right to Correction — Request that we correct inaccurate or incomplete Personal Information
• Right to Deletion — Request deletion of your Personal Information, subject to certain legal exceptions
• Right to Data Portability — Request your Personal Information in a portable and commonly used format
• Right to Opt-Out of Sale or Sharing — Direct us not to sell or share your Personal Information with third parties
• Right to Non-Discrimination — We will not discriminate against you for exercising any of your privacy rights 

To exercise any of these rights, please contact us at info@trailrunnerint.com. We will respond to verified requests within 45 days as required by applicable law. 

Do Not Sell or Share My Personal Information 

TrailRunner International does not sell your Personal Information to third parties for monetary compensation , and does not share your Personal Information with third parties for cross-context behavioral advertising. If this practice changes in the future, we will update this Policy and provide you with the ability to opt out prior to any such sale or sharing. 

Data Retention 

We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. When Personal Information is no longer needed, we will securely delete or anonymize it. Google Analytics data is retained in accordance with Google’s data retention settings, which you may review at https://support.google.com/analytics/answer/7667196. 

Data Security 

We take reasonable measures to protect your Personal Information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. 

Policy Towards Minors 

Our Website is not directed to children under the age of 13. We do not knowingly collect Personal Information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at info@trailrunnerint.com and we will promptly delete such information. 

Third-Party Links and Services 

The Website may contain links to third-party websites, including our social media platforms (LinkedIn and Instagram). These third-party sites have their own privacy policies, and we do not accept responsibility or liability for their practices. We encourage you to review the privacy policy of any third-party site you visit. 

Governing Law 

This Privacy Policy and any disputes arising out of or related to it shall be governed by and construed in accordance with the laws of the United States and the State of Texas, without regard to its conflict of law provisions, reflecting TrailRunner’s global headquarters in Dallas/Fort Worth. By using the Website, you consent to the jurisdiction of the applicable federal and state courts. Where required by applicable law, TrailRunner also complies with the privacy laws of other jurisdictions in which it operates. 

Changes to This Policy 

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Your continued use of the Website after such changes constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically. 

Contact Us 

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: 

Email: info@trailrunnerint.com
Phone: (415) 968-4444
Website: https://trailrunnerint.com/contact-us 

© 2026 TrailRunner International. All rights reserved.