This is the logo for the trailrunners sports page

We are trusted advisors to sports enterprises, institutions, and individuals. ​

We drive results for clients across the sports landscape.

Our Capabilities.

We’re a team of proven operators and strategists with decades of experience delivering results.
We have extensive real-world expertise within and across the sports, media, and communications industries.

Stakeholder Management & Advocacy

Reputation Management

Public Opinion Research

Project Management

Government Affairs / Relations

Organizational Design & Culture

Crisis Communications

Media Relations

Digital Strategy

Media Buying

Strategy & Operations

Strategic Public Relations

International Strategy & Lobbying

Areas of Focus.

Strategic Operations

Media Rights / Content Strategy

Project Management

International

Women’s Sports

Strategic Communications

Investor / Ownership Group Advisory

AI / Tech / Analytics

Our Team.

Jim Wilkinson

Executive Chairman

Alden Mitchell

President of TrailRunner Sports

Jamie Zaninovich

Vice Chair, TrailRunner Sports

Maddie Kraft

Director

Sonya Crawford Bearson

Director

Contact Us.

Reach out to a team near you,
wherever you are in the world.