Liz Baker is a Director based in TrailRunner International’s New York office. She brings a decade of experience leading high-stakes communications for organizations navigating complex policy, regulatory, and reputational challenges.
Most recently, Liz managed communications at Yondr, the company behind phone-free spaces in schools, entertainment venues, and workplaces. As Yondr’s first permanent communications hire, she built the company’s communications function from the ground up, establishing crisis protocols, media monitoring frameworks, and executive communications systems. She directed strategic communications for New York State’s school cellphone ban and led parallel advocacy efforts in Texas and California. Her work drove consistent coverage in top-tier media outlets.
Before Yondr, Liz was an Account Director on the Public Affairs & Crisis team at Sunshine Sachs Morgan & Lylis, where she advised clients including Girl Scouts of the USA, Emerson Collective, Partners In Health, and LaGuardia Gateway Partners. Her portfolio spanned some of the firm’s most complex work: managing media strategy during a federal investigation, directing crisis response for a company facing a class-action lawsuit, and securing government approvals for high-profile real estate developments. Earlier, she served as spokesperson for Success Academy Charter Schools and began her career at Finn Partners and Kirtzman Strategies, leading media relations and media training for education and public affairs clients.
Before entering communications, Liz served in the Peace Corps as a preschool teacher in Burkina Faso, West Africa, teaching in both French and Mooré. A fifth-generation Houstonian and Phi Beta Kappa graduate of Texas A&M University, she still watches every football game. She lives in Brooklyn, New York.
